Core Data — system of record

The canonical record every other service reads from.

Agents, agencies, carriers, contracts, appointments and hierarchy — verified against NIPR and kept in one place, so onboarding, CRM, enrollment and commission all work from the same truth.

NIPR-verifiedLICENSES · APPOINTMENTS · SYNC
Unlimited hierarchyMULTI-TIER UPLINE BY LOB
Contract → Ready-to-SellEND TO END, IN ONE PLACE
Read by every serviceONE SHARED FOUNDATION
What Core Data does best

Five jobs it owns so nothing downstream has to.

The system of record earns its name by handling the hard operational work of a distribution organization — verified identity, real hierarchy, carrier contracting, agent transitions, and the governance that keeps it all clean.

Onboarding & NIPR

Agents onboard verified, not on trust

A guided wizard takes a new producer from NIPR verification through licenses, appointments and e-signature — and keeps that data current after they're in.

  • NIPR verification of licenses and appointments at entry
  • License & appointment sync, backfill and agency-wide re-verify
  • License overview with expiry notifications; bulk agent & agency import
Hierarchy & organization

Model the org exactly as it really is

Build agent-and-agency relationships to any depth and edit them visually — including the real-world case of one agent under different uplines by line of business.

  • Agency Management console with live roster and KPI cards
  • Organization chart — view any level, re-parent nodes
  • Multi-tier upline by LOB, agency tiers, departments and territories
Contracting & Ready-to-Sell

Contracts flow to carriers, not your inbox

Requests move from agent to carrier — individually or in bulk — with the right documents and validations, and you can see who is Ready to Sell, where, at a glance.

  • Contract requests console + bulk contracting, filtered by carrier/LOB/state
  • Configure which carrier + state combinations downline agents can request
  • Ready-to-Sell tracking, settings, custom reports and expiry alerts
Releases & transitions

Move an agent without breaking the record

A real release workflow handles the messiest part of distribution — full or partial releases and re-alignments, with every party's approval tracked.

  • Release requests with FMO / agency / agent approvals, notes and history
  • Full release vs. reassignment; partial or complete scope
  • Token-based action links and release tracking by agent and NPN
Governance, data & integrations

Keep access precise and data clean as you scale

The layer underneath everything: who can see and do what, how data enters, and where it's archived — configurable without engineering.

  • System roles & agency-management role tree
  • Territory management and granular upline controls
  • Custom fields for carrier-specific data capture
  • Book import (HealthSherpa, by NPN) & bulk imports
  • Cloud archive to Box, Google Drive or Dropbox
  • Domain verification, report builder and audit history
Every capability

The complete Core Data feature set.

Everything the system of record does today, grouped by what it's for. Status shows what's included, what's an add-on, and what's on the way.

CapabilityWhat it doesStatus
Onboarding & NIPR verification
Onboarding wizardGuides a newly invited agent or agency from NIPR verification through details, licenses, appointments and document signing to a finished account.Included
Invitations hubSend and track agent and agency invitations, filtered by status and searchable by name, email or agent.Add-on
Agent & agency profilesThe canonical agent and agency records — profile, configuration, documents, payment info and notes.Included
NIPR verification & syncVerifies licenses and appointments directly with the National Insurance Producer Registry, with sync, backfill and agency-wide re-verification.Add-on
License managementAgent and agency license & appointment overview with filters, plus automated license-expiry notification emails.Included
Compliance recordsTrack agent compliance records and status with uploaded evidence and a per-agent compliance summary.Included
Bulk agent & agency importImport many agents or agencies from a spreadsheet, with NIPR verification and duplicate handling before confirmation.Included
Hierarchy & organization
Agency Management consoleThe central roster of agents and agencies with KPI cards — total and direct agents/agencies and a 12-month trend — and a grid to open, edit, audit and manage each.Included
Organization chartRender the org hierarchy — the whole organization, one agent's upline path, or a single agency — and re-parent nodes.Included
Multi-level structuringCreate and manage hierarchical levels with no restriction on depth or complexity, for downlines of any size.Included
Multi-tier uplineAgents can hold multiple upline relationships by line of business within a tenancy, plus override-routing uplines — one upline per LOB, enforced.Included
Agency tiersGroup agencies into tiers (by LOB) used across contracting and commission logic, with tier-change history.Included
Departments & sales goalsCreate departments for access, routing and reporting, and set department sales goals with a sales dashboard.Included
Territory managementDefine territories and rules, run them to assign records, and change territory managers.Included
Account-manager assignmentAssign an account manager to an agent or agency, with conflict detection.Included
Contracting, carriers & Ready-to-Sell
Master carriersMaintain the master carrier list by line of business; tenants request carriers against it.Included
Contract requests consoleReview and filter all agent-agency carrier contract requests by carrier, LOB, state and status, and export them.Included
Bulk contract requestsUpload and issue carrier contract requests in bulk, with state-level edits and additional fields.Included
Carrier contracts configurationConfigure lines of business and make specific carrier + state combinations requestable by downline agents.Standalone
Carrier contract automationAutomate carrier contracting end to end with per-carrier rules and field mapping.Add-on
Ready-to-Sell trackingTrack Ready-to-Sell status history per agent, carrier and LOB, with settings, custom reports and expiry alerts.Add-on
Carrier RTS & state configConfigure carrier-level RTS rules and state availability by line of business.Included
Releases & transitions
Release requestsCreate, approve, reject, withdraw or override agent contract-release requests, with FMO / agency / agent approvals, comments, notes and full history.Add-on
Full release & re-alignmentFull release or reassignment, partial or complete scope, with realignment of an agent's contracts to a different hierarchy position.Add-on
Release trackingRecord and track agent release events by agent and NPN, with release type, from a single screen.Included
Release-request configurationPer-carrier and LOB release-request setup — who is notified, with FMO / agent / agency email templates and required documents.Add-on
Governance, data & integrations
Roles & permissionsSystem roles/profiles and an agency-management role tree that define the reporting hierarchy and module-level access.Included
Users & departmentsAdd and manage staff users, organized by department with system and management roles.Add-on
Upline controlsFine-grained toggles: let uplines onboard agents, request contracts or update agent info — or block contracting and upline contact.Included
Custom fieldsDefine dynamic custom fields tailored to carrier and contract requirements, without engineering.Standalone
Book importImport an existing book (HealthSherpa ACA export) in named batches, matched to the writing agent by NPN, with a preview before anything is saved.Standalone
Cloud archiveConnect Box, Google Drive or Dropbox so consents, eligibility records and scopes of appointment are copied into your own secure storage.Included
WebhooksCreate and manage outbound webhooks to push Core Data events to your own systems.Standalone
Domain verificationVerify agency email domains for sending and branding.Included
Report builder & reportingA visual query builder to author report definitions, plus saved reports, sharing and export.Included
Audit historyA traceable record of changes across Core Data.Included
Integration settingsStore credentials for CMS, UHO and address-verification integrations, and NIPR environment settings.Included
Directory store & SSOExternal login / Azure directory store for per-agency single sign-on.Coming soon

Included = in every plan  ·  Add-on = enabled per account  ·  Standalone = independent-agency accounts  ·  Coming soon = in development

One connected system

Core Data feeds the rest of the platform.

Because every service reads from the same record, an agent verified once is an agent everywhere — no re-keying, no drift.

NIPR verify Agent record Hierarchy Contracting Ready to Sell CRM Commission
Continue

The services that build on it.

CRM

Distribution, managed

Leads, pipelines, proposals and quoting — built for how insurance is actually sold.

Page coming soon
COMMISSION

Revenue, reconciled

Statement ingestion, per-carrier parsing, overrides, chargebacks and payouts.

Page coming soon
Get started

Put every downstream service on one verified record.